Yango holds a strong position in Senegal's ride-hailing market, yet traditional street taxis remain top-of-mind for much of the local community. In the busy, crowded areas of Dakar, finding a ride can be a struggle — chaos, crowds, and constant haggling with drivers make the experience stressful, unpredictable, and realy outdated.
We’ve conducted research among our target audience and discovered that our key advantage — one that resonates with local riders’ needs in any situation — is convenience. Instead of searching for a ride in the heat and street chaos, users can book one instantly, skipping the hassle. All from home. So, how do we show that Yango has transformed the experience by offering an app-based alternative? We decided to make it with one, but the very special occasion.
Elizaveta Bystrov, Art Director
Lwando Nako, Copywriter
Eldar Salamov, Producer
Olga Zimina, Ride Hail Art Director
Nik Butrym, Brand Strategist
Artem Volik, Lead Researcher
Nikita Nikiforov, Creative Director
Olesya Starodubtseva, Production Lead
Viktoria Nikulnikova, Brand Director
Eldar Murtazin, Marketing Lead
(Cote d'Ivoire & Senegal)
Ekaterina Domracheva, Marketing Cluster Head West Africa & EMEA Markets
Longwe Nyirenda, Director
Khaled Fhemy Mamah, Photographer
