red studio

PERU cargo PERU cargo PERU cargo

PERU cargo PERU cargo PERU cargo
PERU cargo PERU cargo PERU cargo
  • Creative campaigns
  • Research
  • Art-direction
  • Photo and video shooting
  • Copywriting
  • Creative campaigns
  • Research
  • Art-direction
  • Photo and video shooting
  • Copywriting

Context


In Peru, moving stuff usually means one thing — doing it yourself. People load sofas into the back of a hatchback, stack boxes on the roof, or call a cousin with a pickup. Cargo services? Rarely the first thought. They feel complicated. Or too much. So the city keeps moving itself — one overloaded car at a time.

Approach

So we decided to set chaos against calm. Old-school city odysseys — cars stuffed with furniture, carpets, microwaves riding shotgun — versus the ease of Yango Cargo. The line said it all: “Yango will handle it for you.”

Dakar streets

Red studio team:

Ignacio Feliu - Creative Copywriter 
Javier Muñoz - Art Director
Cristhi Salinas - Designer
Dmitrii Vershinin - SuperApp Art Director 
Nikita Bytrum - Brand Strategist 
Nikita Nikiforov - Creative Director
Olesia Starodubtseva - Production Lead 
Viktoria Nikulnikova - Brand Director

Yango marketing team:

Vagan Tatevosian - CMO Delivery 
Saadyat Bikdaeva - Brand Director Delivery 
Ema Markovic - Cargo Delivery Marketing Manager 
Maria Claudia Godoy Altamirano - Marketing Manager (Peru, Bolivia, Colombia)

Production team:

Production - Rebeca
Production
Director - Juan Amusategui 
Executive producer - Alejandro Noriega
Producer - Pimi Ravizza

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Côte d'Ivoire

Colombia

Oman