red studio

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oman oman oman
oman oman oman
  • Brand strategy
  • Art-direction
  • Copywriting
  • Photo and video shooting
  • Creative campaigns
  • Brand strategy
  • Art-direction
  • Copywriting
  • Photo and video shooting
  • Creative campaigns

Context


In Oman, a tap feels small. Ordinary. Forgettable. People are meeting a super app for the first time — they don’t yet see how much it can move. With Yango, that single tap means a taxi, a package, even a rental car. And now OTaxi, the local favourite, lives inside Yango. A simple move.

Approach

We made the tap the hero. Every story — a ride home from the café, a package sent across town, a family trip made easy — unfolds from one magnified gesture. Screens transform, worlds open, services connect. All under one roof. All from one tap.

Dakar streets

Red studio team:

Mohammed Esam - Creative Copywriter
Hassaan Aftab - Art Director
Evgeniia Sabirzianova - Producer
Dmitry Vershinin - Super App Art Director
Nikita Nikiforov - Creative Director
Olesia Starodubtseva - Production Lead
Viktoria Nikulnikova - Yango Brand Director

Yango marketing team:

Marwa Al-Busaidi - Local Marketing Specialist
Shaikha Ambu Ali - Country Manager 

Nataly Fedchenko - HQ MENA Marketing Lead
Ilya Borisov - Head of MENA Marketing

Production team:

Production house - Spot Film
Director - Artemy Ortus 

Producer - Dima Zhukov

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Colombia