red studio

Côte d'Ivoire Côte d'Ivoire Côte d'Ivoire

Côte d'Ivoire Côte d'Ivoire iCôte d'Ivoire
Côte d'Ivoire Côte d'Ivoire Côte d'Ivoire
  • Brand strategy
  • Art-direction
  • Photo and video shooting
  • Creative campaigns
  • Research
  • Naming
  • Brand strategy
  • Art-direction
  • Photo and video shooting
  • Creative campaigns
  • Research
  • Naming

About

To launch our new premium tariff Goya in Ivory Coast, we created a custom photobank built entirely around Goya. The idea was simple: capture what premium feels like in Abidjan. We shot elegant textures, refined details, and scenes of ease and comfort — from vibrant streets to quiet in-between moments. Every frame was crafted with care, style, and a touch of gold, shaping a visual language that makes Goya instantly recognisable.

Goya

Red studio team:

Anastasia Gumbatova - Producer
Elizaveta Bystrov - Art director
Olga Zimina - RideHail Art Director
Olesia Starodubtseva - Production Lead
Valeria Salnikova - Premium Brand Manager
Viktoria Nikulnikova - Yango Brand Director

Yango marketing team:

Eldar Murtazin, Marketing Lead
(Cote d'Ivoire & Senegal)
Ekaterina Domracheva, Marketing Cluster Head West Africa & EMEA Markets

Production team:

Photographer - Yana Davydova

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Peru cargo

Senegal

Colombia