Yango continues to strengthen its presence in the competitive Colombian market. To promote a pricing campaign across key cities like Cali, Barranquilla, Cúcuta, Medellín, and Bucaramanga, we partnered with David Ospina, goalkeeper for the national team.
His iconic phrase “Tú tranquilo,” symbolizing his ability to stop any challenge, became the perfect message to convey trust and confidence to our users.
To effectively communicate our pricing campaign, we designed a custom Yango football jersey with prices printed on the back, turning each number into a special offer.
Football is deeply woven into Colombian culture, and jerseys are a daily symbol of passion and pride. By using this familiar and beloved icon, we created a campaign that resonates authentically with Colombians, connecting their love for the game with the value Yango brings to their cities.
Javier Muñoz, Art Director LATAM
Nacho Feliu, Copywriter LATAM
Karolina Diaz, Production LATAM
Dima Vershinin, Super App Art Director
Nikita Nikiforov, Creative Director
Olesia Starodubtseva - Production Lead
Viktoria Nikulnikova, Brand Director
Dmitry Sinyachkin, Head of Marketing LATAM Simon Velez, Marketing Lead in Colombia
Juan Pablo Piñeros - Director
Chino Pabón - Photographer
